'hoco' for The Exquisite Lifestyle Accessories

In the fast-and-dynamic-evolving world of technology, it is very hard to keep oneself abreast of the changes. One minute, a particular model of a mobile phone is the most sought after. And not even a blink after, comes another one with more amazing and functional features.
So, what do I do keep myself looks stylish and up-to-date with the current trend in technology? I just change the outer looks of my mobile phone and its accessories.

Luxurious looking and moderately priced mobile phone accessories are not easy to find. I know there are a lot of online and offline shops that sell amazing accessories but I would rather have my hands on the items first and inspect them for suitability and fashion sense before purchasing them. Because, everything will always look lovely online (hahaha), but the physical product might not be necessarily as beautiful.
In my journey of looking for that extra stylish mobile casing, powerbank and usb cables, I have come across "hoco." a few times. And I brace myself to try out one of its stylish usb cable. My verdict?

• Stylish - Checked

• Functional - Checked

• Durability - Checked

So, when I heard that Cosmos Online Sdn Bhd is introducing "hoco." and launching Hoco O2O Retail Concept Store in Low Yat Plaza, I rushed over to see what Hoco has to offer.

Gavin Ou, Choong Sang Joo, Raymond Foo and VIPs launching the store

What is "hoco."? 

“hoco.” is an international premium lifestyle accessories brand from Hong Kong Haoco (hoco.) Technology Co., Ltd, which is dedicated to the development of high-quality digital accessories. Established in 2009, the young company focuses on the development and production of digital products with simple design philosophies, to create exquisite digital lifestyle products. 

“hoco.” is targeted at the mid to high-end market with a significant product range, and is user-friendly in design, fashionable and comes with excellent build quality.  

Known for its fashionable and distinguishable accessories based on unique ideas and refined craftsmanship, the parent company of "hoco.", Shenzhen Hoco Technology Development Co. Ltd. has won recognition from the international market and global consumers for its design and technological innovation, along with their special expressions of human-ness and functionality.

With its exquisite and premium design at a very affordable price, I was ecstatic to learn that "hoco." produces accessories for Apple, Samsung, HTC, MEIZU and other major brands which makes lives easier for the whole family with different models of mobile phones. All they have to do is visit one of the stores/ kiosks and they can find any accessories for their respective mobile phones at that one particular shop. 

But, what is O2O? Online-to-Offline (O2O) commerce is a business strategy that draws potential customers from online channels to make purchases in physical stores. Online-to-offline commerce, or O2O, identify customers in the online space, such as through emails and internet advertising, and then uses a variety of tools and approaches to entice the customers to leave the online space. This type of strategy incorporates techniques used in online marketing with those used in brick-and-mortar marketing. O2O is related to but not the same as the concepts of "clicks-to-bricks" or "click and mortar. O2O is an innovative business model that assist all enterprises managing its sales business online and offline.

O2O simply means "create product awareness online and divert the customers to shop offline ie to visit the physical store. With the establishment of the new Hoco O2O Retail Concept Store, Cosmos Online and Hong Kong Haokuo hoco hope to lead their Malaysian retail peers to break through the industrial dilemma with O2O thinking. The model will eventually break the bottleneck that the mobile phone industry is currently facing which is challenges in the products' development due to the global recession. This leads to oversupplying thus resulting in a reshuffle in the market with many retailers folding up their businesses.

The introduction of O2O model into "hoco." allows the customers to get the premium products at a very affordable pricing. 

So, what did I get during my visit to the launching of Hoco O2O Retail Concept Store in Low Yat Plaza?

• USB data cable
• Magic Unreal Extra-terrestrial Glass Cup
• W5 Wired Headphone

Was it worth it? YES

Was it stylish? YES

Was it affordable? YES

So, what are you waiting for?

Visit the store now (the kiosk are everywhere in Malaysia - you will know the product when you see its logo).

Or, visit the online store first (hoco.malaysia), its FB (hoco.malaysia) or its IG (hoco.malaysia) to choose your products.

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