Mobile Legends Gamers Saving the World in '515 Unite Day'

Is there any Mobile Legends: Bang Bang (MLBB) gamers here?

It is not a new game to the world of esports with over 500 million installs and 60 million monthly active users globally so no wonder that MLBB is in the top 10 grossing ranks. I am among the ones that contribute to the statistics.

Developed by Moonton, the game is enlisted for a medal event at 2019 Southeast Asian (SEA) Games scheduled for this November in the Philippines. In February, a collaboration with popular French football team Paris Saint-Germain (PSG) was announced in which PSG unveiled its Mobile Legends team, PSG.RRQ.

Malaysia is among several countries to be simultaneously launching the month-long 515 Unite Day campaign. Moonton Regional Marketing Manager for Southeast Asia, Nelson Woon said, the campaign will serve to unite gamers and non-gamers to the Mobile Legends: Bang Bang game. "We are looking to gain new entries into the game and within the campaign, new game modes will be released as we strive to defeat an upcoming darkness."

Psst. Here are some teasers for the campaign. 

This year's campaign will consist of three phases while bearing the trend #515Unite and #MLBB. The first phase will involve piquing the curiosity of the public through various methods before Cosplayers are roped in on LED lit-trucks that will drive around the country in the second phase. The culmination and third phase will be from May 15 onwards where an 'in-game' the event will be held. This will feature all the MLBB heroes reuniting to save the world.

Among the teasers that one can expect are trailers screened in cinemas and outdoor or out-of-home (OOH) media, a 515 Unite theme song and a dance contest, giveaways consisting of figurines and merchandise, limited edition 515 Unite Touch 'N Go cards as well as free pizzas and thematic pizza offers by Domino's Pizza Malaysia.

Woon noted Malaysia's keenness in becoming an esports hub and this is boosted by the nation's five million active players on MLBB alone. "Esports is growing in Malaysia and following a discussion with the Youth and Sports Ministry, we acknowledge that the government is highly supportive of esports and is going to introduce the Esports Blueprint that will benefit Malaysia in terms of economy.”

"Even the Olympic Council Asia has realised that the global viewership and content value for esports has overtaken traditional sports, and what follows next will be the revenue (i.e. sponsorships, content and media rights, ticketing and merchandise). That is why we have esports as a medal event on par with traditional sports for Asian Games last year (2018) and SEA Games this year (2019)," Woon added.

Confident that in a span of a single year there would be more of an esports audience, rather than those watching typical sporting events, Woon cited PSG's partnership and the launch of ONE Esports by Singapore-based martial arts organisation ONE Championships as examples of eSports booming.

The 515 Unite campaign will kick off in Penang's Gurney Paragon Mall on April 21 before heading further north to Alor Setar on April 27, at the Menara Alor Setar-Aman Central. Ipoh hosts the third stop on May 1 at AEON Station 18 and then the campaign makes its way to Sunway Pyramid in Selangor on May 4. Domino's Pizza in Bandar Baru Uda, Johor Baru will host the second last stop on May 11 and on May 18, the 515 Unite Day campaign comes to a close at Fahrenheit 88, Kuala Lumpur.

Besides that, Domino’s Pizza Malaysia will be releasing the 515 Pizza Offer during the 515 Unite campaign period at all 238 stores nationwide with exciting contests and rewards.

Rawlins GLAM
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