Ayam Brand™ Promotes Healthy Living Through Its 2024 Community Care Campaign

Ayam Brand™ Promotes Healthy Living Through Its 2024 Community Care Campaign | Ayam Brand™, a renowned Halal-certified canned food brand with 132 years of history, returns with its 2024 Community Care Campaign, themed #AyamBersamaMu Sihat & Cergas. Launched in 2008, this campaign aims to promote healthy living, especially among children, through nutritious meals and fitness activities.  

This year, Ayam Brand focuses on raising awareness about consuming Omega-3-rich foods, essential for brain, heart, and eye health. In the Klang Valley alone, the campaign will benefit 425 children from six NGOs by providing 76,500 nutritious meals. Since its inception, the initiative has reached over 28,350 individuals and contributed more than 2.2 million meals to communities.  

To strengthen health education, Ayam Brand collaborates with Columbia Asia Hospital, Focus Point Group, and nutrition and fitness experts. Activities such as healthy eating workshops based on Malaysia’s Pinggan Sihat (Healthy Plate) concept, simple exercise routines, and fitness challenges are planned to help children understand the importance of staying active.  

A. Clouet (Malaysia) Sdn Bhd’s Marketing Director, Ms. Teoh Wei Ling, reaffirmed Ayam Brand’s commitment to providing access to nutritious food. “We aim to empower communities to make positive changes to their health, especially by introducing Omega-3-rich nutrition and promoting fitness activities,” she said.  

According to Malaysia’s Ministry of Health, the low Omega-3 intake among Malaysians contributes to health issues such as childhood obesity and stunted growth. Recent data reveals that one in three school children is overweight.  

This year’s campaign also highlights eye health through a partnership with Focus Point Group, offering eye screenings and free glasses for children in need. Ms. Teoh emphasized that this support is crucial, as studies show one in three children in Asia suffers from myopia.  

Ms. Gwen Yap, Regional Marketing Manager of Columbia Asia Hospital, expressed her support for the initiative. “Our collaboration with Ayam Brand aligns with our commitment to promoting healthy lifestyles and improving the quality of life for children,” she said.  

In the Klang Valley, beneficiaries include Yayasan Sunbeams Home, Ti-Ratana Welfare Society Malaysia, and Pertubuhan Anak-Anak Yatim Selangor.  

Ayam Brand hopes this campaign will create a lasting positive impact on communities and the younger generation.   

#AyamBrand #AyamBersamaMu #RawlinsGLAM #RawlinsLifestyle